Press Release

 
Sony DADC produces 10 millionth 50 Gigabyte Blu-ray Disc
 
Production milestone reflects the increasing popularity of 50 Gigabyte Blu-ray Disc in the Home Entertainment market
 
Salzburg, Austria - October 2, 2007 - Sony DADC today announced the production of its 10 millionth 50 Gigabyte Blu-ray Disc (BD50). Sony DADC manufactures BD50s in three of its plants, located in Terre Haute, Indiana; Salzburg, Austria; and Shizuoka, Japan. The ten millionth BD50 was manufactured at Sony DADC's Terre Haute facility, and was "Spider-Man™ 3" from Columbia Pictures.
 
Since the launch of this High Definition format, Sony DADC has produced more than 50 million Blu-ray Discs. In addition, these three plants have a combined Blu-ray manufacturing capacity of 21 million discs per month. 
 
A year and a half ago, when the dual-layer 50 Gigabyte Blu-ray Disc was introduced it caused a stir amongst the content creation industry. The exceptionally high storage capacity enables movie studios to present their titles in the very best High Definition visual and audio quality. Furthermore, these huge capacity discs provide opportunities to load added value content, such as bonus material, interviews with the actors and production team, plus rich BD-Java-based interactivity designed to provide a complete entertainment experience.
 
"Sony DADC offers similar turnaround times for the current BD release volumes as for DVD" explains Dietmar Fischerlehner, Director Engineering at Sony DADC. "At our sites, BD25 production yield already lays above 85%, BD50's production yield is currently exceeding the 75% mark. This means that for the upcoming peak season 2007 BD yield rates are already drawing near DVD's yield figures", Fischerlehner continues.
 
To promote market development of Blu-ray Disc manufacturing, Sony DADC has worked with leading system integrators of disc replication equipment such as Singulus and Oerlikon in the areas of dual layer Blu-ray production technologies. As a result, both Singulus and Oerlikon have recently announced the shipping of their first BD50 production liners to their customers within the next few weeks.
 
About Sony DADC Europe
Sony DADC is a leading disc and digital solution provider for the entertainment, education and information industries, offering world-class optical media replication services, digital and physical supply chain solutions and software services. Sony DADC Europe is part of the world's largest optical media production network, which consists of 14 manufacturing facilities including sites in UK, United States, Canada, Mexico, Brazil, India, Australia, Hong Kong, Japan and China.
 
 
PR Contact:
Christina Schobesberger  
Tel: 0043 6246 880 281
Email:christina.schobesberger@sonydadc.com