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"Casino Royale": First Bestseller Among Blu-ray Disc™ Titles
Record-Breaking 600,000 PLAYSTATION 3 Units Sold at European Launch
PLAYSTATION 3 was introduced to Europe on March, 23rd 2007. Within the first two days after
launch, 600,000 units were sold: 165,000 thereof in the UK, 70,000 in France and 50,000 in Germany.
Current sales figures indicate a worldwide sell-through of approximately 3 mio. PLAYSTATION 3 -
this is more than the total sales of PLAYSTATION 1 during the first year after its
introduction.
In a recent study carried out by Sony Computer Entertainment America, 80% of the questioned
PLAYSTATION 3 owners indicated that they are going to buy movies on Blu-ray Disc™. Further 75% said
that they are using PS3 primarily to watch high definition movies. Analysts consider the successful
PS3 launch to be a key driver for the implementation of Blu-ray Disc™ in the home entertainment
market.
"Casino Royale" Blu-ray Disc™: 100.000 Units Sold
The Blu-ray Disc™ launch of Sony Pictures title "Casino Royale" indicates the steady growth of
the new format. According to Sony Pictures Home Entertainment (SPHE), 100,000 units were sold in
the U.S. In comparison to that, it took the first DVD title "Air Force One", released in February
1998, eleven months to reach that 100,000 units mark. SPHE President David Bishop mentioned that
the "Casino Royale" BD sold more units in just one day than any high definition title ever before.
"Casino Royale" is the first Blu-ray Disc™ title to appear in the Amazon Top-Ten DVD Charts.
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