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Sony DADC to Announce an Alliance Initiative for Blu-ray Dual Layer Disc
 

Production with Oerlikon Balzers Coatings and Singulus Technologies

Salzburg, Austria; March 6, 2007 - Sony DADC announced today that it has started an initiative to develop manufacturing technology and production equipment for Dual Layer Blu-ray Disc. Sony DADC has agreed to co-develop mass production technology for the 50 Gbyte Dual Layer Blu-ray Disc with Oerlikon Balzers Coatings, Switzerland, and Singulus Technologies, Germany.

Sony DADC CEO Dieter Daum: 'We are pleased that Singulus Technologies and Oerlikon Balzers Coatings - both system integrators of disc replication equipment - will make available replication machines that will enable replicators world-wide with the ability to manufacture pre-recorded Dual Layer Blu-ray Discs in a short period of time. Oerlikon Balzers Coatings and Singulus Technologies will design and manufacture Dual Layer BD-ROM replication lines for mass production using experience and know how from Sony DADC. Production machines from both companies will be available in summer of this year.'

Detailed information will be presented by Sony DADC CEO Dieter Daum during a meeting at the European MEDIA-TECH Showcase & Conference 2007 in Barcelona, Spain, at the Congress Center of Hotel Rey Juan Carlos I. at March 6, 2007, at 5.30 pm in Room "Sala F". Sony DADC will also be revealing its latest Blu-ray road show that features their also their new PS3 Playstation and up-to-the-minute high definition technology.

About 2007 the MEDIA-TECH Showcase & Conference

The MEDIA-TECH Conference is the key annual conference for the entertainment packaged media manufacturing industry. The 2007 MEDIA-TECH Showcase & Conference will once again provide the latest updates on high definition home entertainment, prospects for 'next generation' optical discs and the market introduction of the future media generation. Located at one of Barcelona's best-known venues this 2-day event offers a unique opportunity to stay ahead of the curve in the optical disc industry.

About Sony DADC

Sony DADC has extensive experience and knowledge in full service solutions for the content industry and stands for convenience, reliability and an outstanding quality level. Bringing together physical and digital solutions, Sony DADC supplies a full line of high-quality products and services to the entertainment business. Services include brand asset management, digital asset management, authoring, editing, copy control, graphic design, mastering, replication, packaging, distribution for optical storage media. Sony DADC has locations all around the world - in Europe, the Americas, Asia, and Australia. For further questions, please contact the Sales Team at Sony DADC at +43 6246-880-555 or via email at sales@sonydadc.com and visit us at www.sonydadc.com.

About MEDIA-TECH Association

The MEDIA-TECH Association is a body created in 2001 to serve every facet of the optical and removable storage media manufacturing industry, spanning the range from all current formats of optical discs and magnetic media to future formats such as HD DVD and Blu-ray Disc.

Member companies of the Association range from content owners and licensees through designers and software developers, to raw material and equipment manufacturers. They are involved in the entertainment industry; the games market; data storage innovations; plastics technology; injection moulding; quality assurance; printing, packing, wrapping and distribution; sales and marketing; and many other areas of expertise within the media manufacturing industry.

Represented in Europe, Asia, and the Americas, the MEDIA-TECH Association aims at providing its members with a forum for information, discussion, and exchange of ideas, as well as ways to develop business opportunities and strategic partnerships. Another premier goal is the assurance that the industry as a whole continues to grow and stay dynamic. More information about the MEDIA-TECH Association and it events is available at www.media-tech.net