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| BOONTY takes the lead by signing a strategic agreement with Sony DADC |
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Paris, France; February 15, 2006 - BOONTY announced the strategic partnership with Austria-based
technology-leader Sony DADC. The agreement covers the implementation of Sony DADC's copy control
software SecuROM for BOONTY's distributed video games. The SecuROM solution will be jointly
presented by Sony DADC and BOONTY at this year's E3, the world's largest electronic and digital
entertainment exhibition, in Los Angeles from the 10th to the 12th of May, 2006.
This agreement positions BOONTY as a leader in the market of digital online distribution of
video games. The partnership with Sony DADC also secures BOONTY's position as a world's leading
download platform, ensuring easy and protected consumer access to the biggest catalogue of on-line
video games. As of today BOONTY is the first and only digital video games distributor incorporating
a multi-DRM strategy with over six security solutions in total.
"Partnering with Sony DADC and incorporating SecuROM is a vital step in unleashing each
publisher's distribution potential, while proposing a totally secure solution that is compatible
with their rights management policies. A multi-DRM platform is essential for maximising access to a
complete games catalogue for consumers. Users are not restricted because of the publisher's
preferences in terms of technology and BOONTY's independence is also secured," Mathieu Nouzareth,
president of BOONTY stated.
"We are happy to have found such a strong partner in the online video game distribution,"
said Reinhard Blaukovitsch, VP DigitalWorks at Sony DADC. "This partnership with BOONTY allows us
to fully adapt our SecuROM solution to the requirements of video games publishers who wish to
market their content safely through the Web." SecuROM product activation is the new online version
of the world's leading on-disc SecuROM copy control solution which is widely trusted by the world's
leading games publishers.
The partnership ensures portals the access to one of the richest game catalogues. BOONTY has
selected Sony DADC's SecuROM which is renowned for its unrivalled protection features, to secure
publishers' games content distributed on its digital distribution platform in the best possible
way. Consumers will also profit from the wider variety and attractiveness of available games which
are available for easy purchasing and downloading.
About Sony DADC:
Sony DADC is a leading provider of high-quality and innovative disc and digital solutions for
the games industry. Developing and delivering dynamic technologies for protection of content and
digital distribution, Sony DADC also has 10 cutting-edge CD, DVD and Blu-ray manufacturing facility
locations in Europe, North and South America, Asia, and Australia. Services also include digital
asset management, authoring, editing, copy control, graphic design, mastering, replication,
packaging, postproduction, distribution and fulfilment.
For more information, please contact Sony DADC at
sales@sonydadc.com or visit us at
www.sonydadc.com
About Boonty:
In less than 4 years, Boonty has become the global expert in the digital distribution of
video games. Boonty offers Internet portals, ISPs, mobile phone operators, advertisers and PC
manufacturers a complete solution that combines all areas of expertise needed for a generic video
game digital distribution offering: the negotiation and selection of content from publishers, the
design and management of a complete e-commerce and downloading platform, online marketing know-how,
and a leading role in managing websites' Games component. Casual and hardcore gamers can thus
access a catalogue of over 1500 PC and mobile games for an optimal gaming and purchasing
experience. Boonty has signed numerous distribution agreements with the leading publishers in the
market and already complements about 100 partner portals in 25 countries. Boonty is currently
located in Paris, New York, Singapore, Tokyo, Seoul and Shanghai.
www.boonty.com
For more information, please contact:
Corinna Lohse
Marketing Communications Manager, Sony DADC
+ 43 6246 880 281
corinna.lohse@sonydadc.com
Valérie Geneyton
Communication Director, BOONTY
+ 33 1 43 26 05 08
v.geneyton@boonty.com
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