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Sarah Bettens's album 'Scream' to be honoured with the European Border Breakers Awards (EBBA) at
this year's MIDEM in Cannes. The album is Flow Records third title with n-CD technology.
Cannes, France; January 20th, 2006 - As one of Europe's most internationally appealing young
musicians Sarah Bettens will be honoured at Europe's prestigious music conference MIDEM for her
successful album 'Scream'. The album was published with Sony DADC's n-CD solution. This technology
is used by Flow Records to enhance the album experience and intensify the label's relationship with
Sarah Bettens fans.
Recognizing the benefits of an enlarged fan community, Flow Records has taken the important
step of incorporating n-CD technology in order to achieve this goal. 'Scream' features an
exclusive, free downloadable remix of the track 'Turn Around' which has never been released on CD
before. Furthermore, a link to the artist's Web site is reserved exclusively for Sarah Bettens'
fans who have bought the European album. "Over 10% of our album consumers took advantage of the
n-CD bonus content, 60% of them then registered and signed up for future promotions. That's quite a
stunning rate!" Says Neeltje Mooring, Label Manager from Netherlands-based Flow Records. "It was
important for us to know who our fans are and where they are from, their point of purchase and how
to get in touch with them. n-CD is ideal for achieving these objectives."
n-CD was designed to provide music labels a cost-efficient way in both increasing the value
of their albums and obtaining marketing-relevant data for building a strong fan base. n-CD delivers
value and collects data of incomparable quality on voluntarily participating consumers via the Web.
A unique serialization of the discs enables both the customisation of fan-oriented marketing
programs and ensures that bonus features are reserved for users of the original album discs only.
This invisible machine-readable ID allows the disc to be linked directly to an exclusive and
secured Internet bonus site via an automated authorisation process.
Visit Sony DADC at this year's MIDEM, booth R30.01 in Cannes, France!
About Sony DADC:
Bringing together physical and digital solutions, Sony DADC supplies a full line of
high-quality products and services to the entertainment business. Services include brand asset
management, authoring, editing, copy control, graphic design, mastering, replication, packaging,
distribution for optical storage media. A network of sales agents provides sales support in all
European countries and in the Americas. For further questions, please contact the n-CD Product Team
at Sony DADC at +43 6246-880-555 or via email at
n-CD@sonydadc.com and visit us at
www.sonydadc.com.
About Flow Records:
The independent label Flow Records was founded by Dick van Berkum and Marcel Albers in 2004
and based in Hilversum, the Netherlands. The labels Brigadoon Vocal en Idol Media are part of Flow
Records B.V.
The "Pacific Standard Time" album of the group Venice was the first n-CD release on Flow
Records. Sarah Bettens (K's Choice) followed with the European release of her debut album "Scream"
on n-CD. Also other local and international pop artists and top range vocalists in different
genre's of music: jazz vocals, cabaret, singer songwriter, world music, musical and international
chanson are represented by Flow Records.
Flow Records cooperates in Benelux with Rough Trade as a distribution partner. In remaining
Europe, Flow Records cooperates with several independent distribution partners and promotion
offices. Visit Flow Records at
www.flowrecords.com.
About European Border Breakers Awards (EBBA):
Organised by the European Commission, the third European Border Breakers Awards (EBBA) is
presented at MIDEM in Cannes at the Palais des Festivals, on January 22nd, with artists from eight
EU countries receiving recognition. The EBBA Awards promote the richness and diversity of European
music by recognising musicians who had the highest debut album sales within the European Union in
the past year. The EBBA ceremony will be joined by MTV Networks Europe.
Press Contact:
Corinna Maye Lohse
Marketing Communications Manager, Sony DADC
+43 6246 880 281
corinna_lohse@sonydadc.com
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