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Sony DADC will present innovative full service solutions for the music industry, including
Music-UMD, DualDisc and the Digital Media Manager
Salzburg, Austria; January 20, 2006 - With almost 20 years of experience, serving over 1000
music labels, Sony DADC offers a comprehensive solution to enhance music products and support the
new business needs of music labels in a rapidly evolving digital market. Changes in consumer
hearing preferences and their demand for format choice, flexibility and convenience have led to
this new approach which includes new products and services such as the DualDisc, Music-UMD and the
Digital Media Manager.
With the Internet dominating and consumers embracing new products, such as MP3 players and
portable game consoles, music labels are taking advantage of these opportunities by creating higher
value offerings and revitalising sales of both online and offline products. "A modern music label
must provide both disc and digital products. Fully comprehensive digital and physical solutions
allow labels to easily tackle the challenges of this changing market. This is best done together
with one reliable partner, such as Sony DADC," says Andreas Riegler, Director New Products and
Business Development at Sony DADC. "That way the industry can better respond to the fast-moving
music market, have both their online and offline music efficiently managed, and add value to their
product whilst controlling piracy. Sony DADC can provide the means to efficiently and rapidly
deliver content to the marketplace in any physical or digital form required.
One example of a successful and efficient solution for exploiting digital assets is Sony DADC's
Digital Media Manager. With a proven infrastructure in place, this tool enables the music industry
to digitise, store and organise media content using a highly secure and centralised archive. The
Digital Media Manager allows labels to store their complete music catalogue, manage the audio files
and bring it to market. Sony DADC currently delivers over 72,000 assets daily to over 50 download
platforms and digital service providers, such as music platform iTunes, supporting labels with new
business opportunitites.
With over 3 million units sold three months after its launch in Europe, the PlayStation Portable
(PSP) gives labels the opportunity to tap into the potential of this mobile music experience. The
Universal Media Disc (UMD), fits over 2 hours of video content and is the ideal way to access new
revenue streams. DualDisc combines audio and video on a single disc giving consumers a complete
audio-video experience with high-quality audio and video content all in one product. "The market is
also eagerly awaiting another innovative format - Blu-ray Disc. Consumers are demanding
high-definition video content. Therefore we expect this trend to also hit the music video
industry," says Riegler. Blu-ray, DualDisc and UMD are available at Sony DADC worldwide.
Bringing together physical and digital solutions, Sony DADC supplies a full line of high-quality
products and services to the music industry. At a daily capacity 2,5 million discs in Europe, Sony
DADC is the leading provider of pre-recorded optical discs. Services include digital media
management, authoring, editing, media testing, copy control, graphic design, mastering,
replication, packaging, distribution and fulfillment for CD-Audio, DualDisc, DVD, Super Audio CD,
UMD, Blu-ray and Recordables. A network of 20 sales agents provides sales support in all European
countries. For further questions, please contact Sony DADC at +43 6246-880-555 or via Email at
sales@sonydadc.com and visit us at www.sonydadc.com.
Visit Sony DADC at this year's MIDEM, booth R30.01 in Cannes, France!
Press Contact:
Corinna Lohse
Marketing Communications Manager, Sony DADC
+43 6246 880 281
corinna_lohse@sonydadc.com
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