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Stockholm, Sweden; November 29, 2005 - Three years ago, Method Mag revolutionized action sports
publishing by becoming the first ever "3-D" media platform - merging print, video and internet
formats into one combined product. Today, halfway through their 3rd successful season as Europe's
best pan-European snowboarding publication, Method has teamed up with Sony DADC to introduce the
next generation of print and DVD packaging - Expericard.
Expericard is a high-quality sealed DVD housing that is bound into the magazine a new and
innovative method of DVD insertion. Expericard offers many great features, such as:
Try Before You Buy - Readers will be able to flick through the magazine before they buy.
Handy DVD Storage - A re-usable DVD sleeve with a perforated edge that can stay bound inside
the magazine or be removed, depending on the reader's preference.
High Visibility - Opening the magazine takes potential buyers straight to the integrated DVD
- the strongest unique selling proposition.
Compact - By fixating the DVD in the magazine retailers can use their shelf space more
effectively creating a win-win.
Issue 6.3 featuring the new Expericard packaging format will debut on December 20th, 2005.
For more information about Expericard, please contact Arkin Kol at + 43 6246 880 449 or via email
at
sales@sonydadc.com.
About Sony DADC:
Bringing together physical and digital solutions, Sony DADC globally supplies a full line of
high-quality products and services evolving around content. Services include brand asset
management, authoring, editing, copy control, graphic design, mastering, replication, packaging
solutions, distribution for optical storage media. A network of sales agents provides sales support
in all European countries and in the Americas. Please visit us at
www.sonydadc.com for more information.
About Expericard: Expericard AB founded in 2003 is a Swedish company with partners
worldwide. Outside investors include Bonnier Entertainment AB. Expericard AB offers the Expericard™
Postcards with the power of digital media to the market as a new way of packaging and distributing
CDs and DVDs. Expericard AB also develops new business concepts to the retail market as well as
being a partner to companies in the field of direct marketing.
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