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Video Publisher Eagle Pictures uses Sony DADC's n-DVD concept to protect and promote their
movies.
Salzburg, Austria; July 28, 2005 - Eagle Pictures, Italy-based movie publisher, is one of the
first to choose Sony DADC's n-DVD technology, a unique feature to personalize and promote
DVD-Videos.
This new product guarantees an unmatched level of security against piracy, plus promotion and
marketing capabilities. Holders of original copies of the latest Eagle Pictures DVD "SAW -
L'ENIGMISTA" are now enjoying a unique and rewarding experience: The disc includes more than just
the movie, but a variety of online bonus features, including a lottery, free and downloadable ring
tones, screen savers and bonus scenes. Only accessible through the original disc and via an
Internet connection, Sony DADC's n-DVD technology ensures that only users of the original DVD are
rewarded with these specials. Within the first three weeks after release one in five users accessed
the online bonus of Eagle Pictures' "SAW - L'ENIGMISTA", over 30% of which then registered,
providing Eagle Pictures essential data for future promotional activities. After such a success and
convinced by n-DVDs simple implementation process, Luisa Bonalumi, Marketing and Operations
Director at Eagle Pictures has signed off nine further DVD-Video titles which include the n-DVD
concept. "n-DVD offered a solution that meant no extra work for our developers, we could already
concentrate on other projects," she says. Riccardo Sacchi, Head of Eagle Pictures Home
Entertainment states: "We carefully watched the market after the release of SAW - L'ENIGMISTA and
definitely can say that the new n-DVD features mean a serious value enhancement. The n-DVD
application allows a standardized, easy to apply protection and marketing solution, easily
adaptable."
n-DVD is the combination of an interactive consumer bonus-system and an effective copy
protection. Publishers, which are being threatened by film rental stores which burn illegal copies
and rent them out now have n-DVD as a solution to cope with the issue. The unique solution turns
the looming piracy threat into increased loyalty as customers are put into a position which allows
them to easily identify unauthorized copies and demand their bonus content.
n-DVD was designed as an easy to implement and standard solution for DVD-video releases.
Users viewing an original copy of a movie gain access to a bonus Web page via n-DVD Secure Web
Link. All extras are only accessible for users with an original DVD after filling in an online
registration form. Aside from demographic information and purchasing patterns, the registration
also includes data on point of purchase or rental station, enabling publishers to install programs
which reward their best business partners and support them with targeted marketing activities.
About Sony DADC
Sony DADC is a leading producer of optical disc media with cutting-edge CD and DVD
manufacturing facility locations in Europe, North America, Asia and Australia. Although widely
known for its quality disc production and distribution services, Sony DADC also develops and
delivers dynamic technologies that not only protect disc content, but also transform discs into
powerful marketing tools by adding secure links to bonus Web site content or prize incentives.
Visit us at
www.sonydadc.com, email us at
n-cd@sonydadc.com or call our local
representative in Italy at +39 02 469 2011 for more information. Images can be obtained at
http://www.n-cd.com/press/
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