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SecuROM version 7 released with choice of three different encryption levels.
Salzburg, Austria, May 9, 2005 - Offering high-level security against piracy and illegal
copying, Sony DADC's copy control solution SecuROM version 7 lets publishers choose between three
encryption levels, catering towards a convenience-oriented market. The new version will be
presented to the public at the E3 in Los Angeles.
New SecuROM version with three different encryption levels
As the leading copy-protection system, SecuROM Version 7 lets publishers select one out of
three encryption-levels: Automatic, Customized and Advanced. Each level is tailored towards
individual demands. Both Automatic and Customized were designed for a convenience-oriented audience
and can be implemented without the involvement of developers. Whereas customised needs one or two
days for determining the individual settings, it only takes one click of the mouse and SecuROM
Automatic is installed. "It was important for us to offer an automatic version that can be
implemented effortlessly without requiring knowledge of the technology itself," says Stefan
Podhajski, SecuROM Product Manager. "Only after thorough market-tests revealed a one-month
crack-free window on a recent title, we decided that SecuROM Automatic was ready for mass-market."
Version 7 Advanced targets more technology-savvy publishers. The more time-consuming implementation
procedures need the involvement of developers and guarantee the highest-level of protection SecuROM
has to offer. For publishers of titles with a limited time-span, such as demo versions, SecuROM
also has a try & die option installed. The function is based on a sophisticated digital rights
management tool.
Taking games direct-to-retail worldwide
As a leading provider of software replication solutions, Sony DADC demonstrates its
successful and convenient concept for the games industries in bringing the new products directly to
consumers. "The games industry enjoys the ease of simply sending in their input media and receiving
their PC game ready to be shelved at a retailer," says Siegfried Obermayr, Sales Director for the
Games Industry at Sony DADC in London, UK. "Meanwhile the process has become so easy that the
content is digitally transmitted to us and we deliver the finished product directly to retailers
within a shortest period of time and to any destination worldwide." Sony DADC's vast experience and
competence in the optical disc industry are a major resource in understanding the demands of the
games industry. Today already over 80% of top PC games publishers worldwide select Sony DADC's
SecuROM as their most trusted copy-protection solution. Furthermore, years of experience in
providing solutions for PlayStation discs have made Sony DADC a competent partner for the future in
games.
Sony DADC's global leadership
Sony DADC is the world's largest provider of pre-recorded optical discs with production of
over 1.8 billion discs per year, supplying a full line of high-quality products and services to the
entertainment business. Sony DADC consists of 13 manufacturing facilities in Europe, USA, Canada,
Mexico, Brazil, China, India, Japan and Australia. Services include digital asset management,
authoring, editing, copy control (SecuROM, ARccOS and key2audioXS), graphic design, mastering,
replication, packaging, postproduction, distribution and fulfilment for CD-Audio, CD-ROM, DVD,
Super Audio CD, Recordable and PlayStation discs. Visit Sony DADC at the E3 in Los Angeles, from
May 18-20!
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