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Educational publishers Oxford University Press and Cambridge University Press apply new SecuROM
Business Edition copy protection to first products
Salzburg, Austria; April 30, 2005 - Sony DADC's new SecuROM Business Edition has been applied to
leading educational titles from Oxford University Press and Cambridge University Press. With many
years of experience in copy protection, Sony DADC has taken its market-leading SecuROM copy control
solution and created the new SecuROM Business Edition to meet the needs of the educational market.
Of most interest to educational publishers is SecuROM's option for flexible disc checks. These
allow the publisher to specify when and how often disc authentication checks are made. The original
disc isn't required to be in the drive every time a copy-protected application is launched.
"The Oxford Advanced Learner's Dictionary is the world's bestselling learner's dictionary. We
sell it from worldwide, and we require a protection which simply blends in and lets our products be
used with the same ease and convenience as if they were unprotected. SecuROM offers us the
protection we need, while being a highly consumer-friendly product with an easy workflow," says
Frank Keenan, Publishing Systems Manager of Oxford University Press. SecuROM's simplicity and
convenience of handling are furthermore achieved by enabling SecuROM protected software to be used
without Windows administrator rights. This feature is especially relevant to office environments.
"Copy protection is not a standard yet for educational publishers. They are less security-oriented
than games developers, but focus on a very simple workflow and maximum convenience for their
customers", says Bernhard Wiesinger, product manager for SecuROM. "The success of having the three
market leaders for English Learner's Dictionaries make SecuROM their copy control of choice, proves
that we have fully understood what the educational market requires."
Sony DADC's global disc replication capacities of over 1.8 billion discs annually has
convinced Andrew Harley, Electronic Development Manager at Cambridge University Press, that he has
made the right choice. "We use Sony DADC as our main disc replicator. Our CD-ROMs are produced in
several Sony DADC facilities worldwide. As SecuROM allows us to minimise disc checks to only once
during installation, purchasers of our bestselling learner's grammar title 'Cambridge Advanced
Learner's Dictionary' will not be restricted by having to keep the original disc in the drive all
the time, thus maximising customer convenience."
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