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Industry's high demand for Sony DADC's ARccOS underlines the sophisticated and effective
protection abilities
Salzburg, Austria, June 28, 2004 - Sony DADC announced the successful protection of 250 thousand
DVD-Videos. Since the launch of Sony DADC's first dynamic and disc-based copy control solution for
DVD-Video, called ARccOS, this effective protection has been applied to over 30 titles.
ARccOS is the first and only available digital and dynamic DVD-Video copy control which
effectively prevents unauthorized DVD copying on PC. "Our customers are pleased to finally have
found a copy control solution for DVD-Video that protects their content successfully. Our satisfied
clientele and the numerous orders being placed prove the great potential of ARccOS in preventing
copying on PC," says Sony DADC DVD Sales Director Fritz Deininger. "Sony DADC has succeeded in
marking a milestone in DVD-Video protection by engineering a solution that meets the changing
demands of the video industry!" The industry's high demand for an effective DVD-Video copy control
reflect the current market situation. Seizure statistics point out the significance of the threat
posed to content owners. Meanwhile copying of DVD-Video hast almost five-folded in Europe compared
to the previous year. The numbers are continuously rising. Copyright infringement constitutes a
major problem: Nowadays videos rank second for content burned on CD-R without permission, and over
70% of DVD-R used contain movies and music videos. Copying software is inexpensive and widely
available, making unauthorised digital copying easy and accessible to almost everyone. Result:
Content owners suffer enormous financial harm and have to rely on protection solutions, such as
ARccOS TM for securing their intellectual property.
Sony DADC has launched ARccOS - a disc-based copy control technology with a dynamic copy
protection system that is compatible with available DVD drives and players and doesn't interfere
with the DVDs' performance. Every single ARccOS guarded title can be equipped with a different code
making a generic crack impossible. The protection is applied to the content after authoring,
leaving the input material unchanged - a method which is successfully being used in the computer
games copy protection market. The ARccOS technology prevents 1:1 duplication, ripping,
recompression and unauthorized mass replication of DVD-Video, ensuring that the content is safe. A
dynamic digital copy control solution can currently only be exclusively obtained at any Sony DADC
location world-wide. Comparable protection packages for DVD-Video aren't available on the market.
Aside from leading copy protection, Sony DADC develops comprehensive solutions and services.
The company has established itself as the No. 1 technology and solutions provider to the
entertainment industry and offers one-stop shop solutions for the DVD-Video format, including
services such as authoring, post-production and restoration. With a annual capacity of 1,8 billion
discs Sony DADC is the world's largest provider of pre-recorded optical discs, supplying a full
line of high-quality products and services to the entertainment business. Services include digital
asset management, editing, copy control, graphic design, mastering, replication, packaging,
postproduction, distribution and fulfillment for CDAudio, CD-ROM, DVD, Super Audio CD, Recordable
and Playstation™ discs. For further questions, please contact Sony DADC at +43 6246-880-555 or via
Email at
arccos@sonydadc.com and visit us at
www.sonydadc.com.
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