Press Release

 
key2audioXS Now Available With Windows Media Format
 

Protected discs now with more convenience for users and content publishers

New York, USA / Salzburg, Austria, May 6, 2004 - Sony DADC's audio copy control solution key2audioXS now supports Windows Media Digital Rights Management (DRM) for secure PCPlayback. The new agreement with Microsoft on the use of their Windows Media Data Session Toolkit marks another important milestone in the successful launch of key2audioXS.
As a result of the contract, Sony DADC will be able to offer music publishers the creation of "second sessions" using Windows Media files for PC-playback on key2audioXS protected discs. Sony DADC builds this "second session" by using the Microsoft Windows Media Data Session Toolkit, which enables secure high-quality Windows Media content to be played back on the PC. Also available is a customised player for PC spin and play which is directly located on the key2audioXSTM protected disc. Therefore, content publishers may provide their consumers the DRM solutions which suits their customers best. key2audioXS with Windows Media DRM platform, disc mastering and replication are available at authorised CD manufacturing plants for worldwide releases.
"We are happy to offer consumers a new level of convenience for their PC-playback," says Sandra Wieflingseder, key2audioXS Product Manager. "key2audioXS features market-leading compatibility with consumer electronic playback devices as well as effective prevention of home CD-R burning, helping record labels to safeguard their creative work against unauthorised copying." key2audioXS forms a system for the secure delivery of exclusive content, such as a Secure Web Link, bonus tracks, lyrics and artist information. At the same time customers can rely on protection of their original in the well-known Sony DADC quality.
key2audioXS was developed within the Sony DADC network and is a member of Sony DADC's comprehensive family of copy control solutions for CD-ROM, CD-Audio, DVD-ROM and DVD-Video (SecuROM, ARccOS). Leading in innovative copy protection technologies and digital rights management, Sony DADC has protected over 200m CDs and DVDs worldwide. The Digital Rights Management Platform OpenMG is a feature developed and offered exclusively by Sony.

Sony DADC is the world's largest provider of pre-recorded optical discs with a production of over 1.5 billion discs per year, supplying a full line of high-quality products and services to the entertainment and information businesses. Sony DADC operates 10 manufacturing facilities in Europe, USA, Canada, Mexico, Brazil, China, India and Australia. Services include digital asset management, authoring, editing, copy control, graphic design, mastering, replication, packaging, postproduction, distribution and fulfilment for CD-Audio, CD-ROM, DVD, Super Audio CD, Recordable and PlayStationTM discs. For further questions, please contact Sony DADC at +43 6246-880-555 or via Email at sales@sonydadc.com and visit us at www.sonydadc.com.