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Travis on n-CD offers a unique and innovative combination of internet-based bonus features
reserved only for users of originals and consumer tracking opportunities for the label
Salzburg, Austria, November 14, 2003 - Independiente has just released its first album on n-CD.
Travis fans will now be enjoying the music of the British band on this new format. n-CD is an
exclusive concept allowing Independiente to place premium content on top of a conventional Travis
CD. Only owners of the original disc will be granted access to the bonus features via Internet.
n-CD pairs the disc content with a secure web link, which is solely accessible via a unique
identification number inscribed on the disc.
Independiente is focusing on getting the most out of n-CD by driving registration through the
online page linked to the disc and keeping people involved with exciting features. The label is
preparing for a lottery and the launch of the first single exclusively on the web-platform first
before it hits the radio station, TV-channels and the retailers. "n-CD creates a win-win situation
for labels and their customers," says Martin Prieler, Product Manager at Sony DADC. "This
revolutionary concept is the first solution in providing our fans additional value, which is
exclusively reserved for owners of an original disc. Labels on the other hand have created a true
incentive for purchasing a disc and can benefit from the tracking and security options."
When a Travis listener inserts the n-CD in his drive and browses the secure link, valuable
information on his online and purchasing preferences is generated by Independiente. The technology
ensuring that only owners of an original Travis disc can access the area is called Postscribed
IDTM. This disc identification method connects the disc with the secure web link. The data is
collected and can be used either as simple follow up via e-mail or SMS to communicate directly with
the fan on an individual basis, replacing ordinary mail-in cards. With n-CD Independiente is
relying on a powerful tool to use the data for upcoming offers and to tailor marketing campaigns to
the customer.
With the n-CD solution Sony DADC has created a good reason for consumers to purchase discs
instead of copying or downloading them. The n-CD answers the question: "Should I purchase a disc
when I can copy or download it for free?" with a definite "yes". Customers buying an original will
receive more than just the listening and entertainment experience advertised on the product's
label. These customers will enjoy a great deal offering additional exclusivity and access to bonus'
worth real cash. The customer is rewarded with a bundle of benefits unlike their counterparts who
chose to copy. One disc means one identification number and one user taking advantage of the
benefits via secure web link.
Sony DADC offers the n-CD in several combinations. The n-CD can consist of an audio or ROM
session and allows the combination of both. Additional add-ons are copy control solutions.
Key2audioXSTM copy control is designed specifically for the audio session and SecuROM™ offers
leading protection against illegal copying of the CD-ROM session. The technology behind this
exclusivity concept is Postscribed IDTM allowing the automated inscription of unique data on each
disc after the discs have been manufactured. This procedure is integrated in the mass production
process and the code is readable by any CD drive. As the world's largest producer of pre-recorded
optical discs, Sony DADC supplies a full line of high-quality products and services for the music
business. Services include digital authoring, editing, copy control, graphic design, mastering,
replication, packaging, distribution and fulfillment for CD-Audio, CD-ROM, DVD and Super Audio CD.
For further questions, please contact Martin Prieler, n-CD Product Manager at Sony DADC at +43 (0)
6246-880-555 or via Email at
n-CD@sonydadc.com and visit us at
www.sonydadc.com.
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