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Sony DADC has started replication in January. DualDisc is a highly-anticipated product which
combines audio and video on one disc.
Salzburg, Austria; January 13, 2005 - Sony DADC announces to begin DualDisc replication in
Europe. Highly anticipated by consumers and labels alike, this new format offers audio listeners an
enriched album experience that lets fans get closer to their artists. Sony DADC offers DualDisc
capacities both in Europe and the United States and has already received orders for several million
units.
DualDisc is a two-sided disc made up of a CD on one side and a DVD on the other. In addition
to a full album on the CD side, the DVD side often provides the entire album in surround sound and
also includes a wide range of special features such as music videos, interviews, photo galleries,
web links, concert footage and lyrics. By combining video, surround sound and web connectivity in a
single disc, labels and artists have a new dimension in creating a listening experience. At the
same time consumers receive a greater value driven by unique content.
DualDisc has received an impressive response from consumers in the United States where the
format was already introduced in the last quarter of 2004. Over 60 titles are already available.
US-researchers reveal in their surveys that consumers are overwhelmingly positive about the
product. Some 90 percent of consumers said they would recommend DualDisc to a friend and 82 percent
said they are satisfied or extremely satisfied with DualDisc. "We expect the traditional music
retail market to be re-energized by this product in Europe and the US alike," says Johannes
Stegfellner, Sales Director at Sony DADC. "DualDisc is a compelling product which delivers a new
type of musical experience and gives consumers an unbeatable entertainment package."
Although DualDisc is a new disc product, it does not require a new player. DualDisc is
compatible with nearly any device that can currently play a CD or a DVD, including home stereo
systems, portable disc players, car stereos, game consoles or PCs. The format is supported by major
and independent music labels, such as Sony BMG Music Entertainment, Universal Music Group, Warner
Music Group, 5.1 Entertainment Group/Silverline Records and EMI Music. Sony DADC, a subsidiary of
Sony Corporation of America, is currently the only optical storage media replicator having the
capability of producing the DualDisc product in Europe and the United States.
Sony DADC offers a daily global capacity of 7 million CDs, DVDs and Recordables and has
advanced to one of the world's most innovative providers of pre-recorded optical discs, supplying a
full line of high-quality products and services. Services include digital asset management,
authoring, editing, copy control, graphic design, mastering, replication, packaging,
postproduction, distribution and fulfillment for DualDisc, CD-Audio, CD-ROM, DVD, Super Audio CD,
Recordable, UMD and PlayStation discs. For further questions, please contact Sony DADC at +43
6246-880-555 or via Email at
dualdisc@sonydadc.com and visit us at
www.sonydadc.com.
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